Bradley Dean Toronto

Engaging the senses and creating a powerful connection between customer and brand is the foundation of experiential marketing. In recent years, experiential marketing has been challenging conventional and traditional approaches to marketing and advertising and its influence can be felt far and wide. Customers have evolved and expect more. They want to interact and engage with a brand. They view the brands that they purchase as a representation of who they are. So, they want to make sure they know the brand before they commit. Experiential marketing establishes a relationship, gives customers something tangible to explore (either in person or online) and makes them more willing to act (purchase, click, redeem, sign up etc.). Why You Need to Explore the Exciting Possibilities of Experiential Marketing - Garners attention and engages people - Establishes a bond with prospective customers, helping them to relate to your brand - Builds loyalty and trust - Promotes products, services or your...

How can organizations take marketing to the next level and powerfully connect with their clients? Experiential marketing.  Experiential Marketing 101 Social media and technological innovation have made it easier for organizations to market to their target audience. What is missing, however, is a tangible, long-term connection with the consumer. Think about the messaging you encounter online, the billboards you drive by, and the ads you see on TV – how many of them can you recall?  These communications mostly serve as background noise and don’t make a meaningful, lasting impact.  “Appropriate for almost any kind of business, experiential events allow potential customers to meaningfully interact with products and forge a connection with your brand,” said Bradley Dean, Principal, Granite Productions .  According to Dean, experiential marketing draws in potential customers and provides them with a genuine, memorable experience by engaging all five senses.  Experient...

No matter what your industry, if you want to maintain a successful, thriving business, actively engaging in the digital world is unavoidable. No longer just a website with your contact information and a static about page or neglected social media pages, a strong, dynamic digital presence involves interaction and engagement with your audience, conversation, education, entertainment and helpful information. Experts like Bradley Dean , Principal at Granite Productions , stress the importance of establishing a digital marketing strategy to build an online presence, gain authority in your field, and earn the trust of customers. “Digital marketing and communications are all about currency and relevance,” said Bradley Dean. “If people don’t see recent activity on your online channels, at best they’ll think you’ve dropped the ball. At worst, they’ll think you’re out of business.”    Here are some things to keep in mind as you develop your digital marketing strategy.  Step 1: Set ...

Organize Your Next Charity Fundraising Event with Bradley Dean in Toronto Raising funds for a charitable organization can take as much time and energy as the actual work the cause is devoted to. An efficient way to raise funds in a short period of time is to host an event. An event can attract and inspire the maximum number of people to contribute all at once – and in the future. The most common ways to raise funds include auctions, walks or runs, and dinners. Such events, when organized and executed well, can inspire involvement from the community, encouraging more people to donate. Whether your organization is large or grassroots, thinking of fresh and engaging fundraising ideas can be an overwhelming task. Without proper planning and due diligence, ambitious ideas can be difficult to bring to life.  Hosting a fundraising event may seem like a relatively easy task – host an event and ask people to donate. But in reality, it requires a lot of planning, brainstorming and execution ...

There are many reasons why organizations hold a corporate event – everything from fundraising, employee appreciation, product launches and more. Whatever the reason, every event should have a clear objective, with a step-by-step plan to ensure its success.    In-house marketing teams often have the capability and talent to produce an event, but, with their other responsibilities, don’t have the time and resources to plan and produce a successful event within budget. That’s where the experts at Granite Productions come in. We work with marketing teams to create a successful, memorable event, keeping in mind the organization’s objectives, brand identity, and budget.   Organizing a large event requires detailed planning. It is important to map out a plan that takes into consideration venue, food, decoration, catering, publicity, on-site signage, entertainment and more. A proactive approach is essential to produce an event hassle free. Prior planning also helps you stay withi...

Corporate events or galas are an effective tool to get your business noticed and attract potential customers. To be considered a true corporate event (versus a small gathering or meeting), your event will generally take place at a large venue, have a guest list of a few hundred people, celebrate a milestone event or launch, or fundraise for a cause or organization.  Tips to Make Your Event a Success Set clear objectives  Before organizing an event of this scale, you should have some clear objectives in mind. You must have a goal and all your activities must be focused on meeting them.    Know Your Target Audience  It is critical that you understand your target audience so you know how to motivate them to act. For example, if you intend to raise money for a charity, you must understand your target audience and how you can inspire them to contribute generously towards the cause. Or, if your company is hosting a gala awards event, then your guest list must be made ...

From the time there have been businesses, there has been advertising. Using a broad scope of mediums, the goal is to establish a relationship with your audience and convert them from prospects to buyers. From print to TV, and of course, social media, companies work to find the best strategy to connect with their audience and impart their message. But there is so much static and noise out there, it is difficult to get noticed and build a relationship. One way to set yourself apart from the competition is to aim for customer engagement; and we do this through experiential marketing.  Experiential marketing does precisely what it says; it delivers an experience. Providing your audience with a tangible, memorable experience is more impactful than typical promotional strategies. Every brand is searching for effective ways to draw in their audience. Providing them with a multi-sensory experience is key. Think about what they can see, hear, smell, touch, and taste.  Experiential Mark...