Bradley Dean Toronto

More and more businesses now rely on the virtual world to communicate, meet, learn, and even celebrate. Virtual events have gained widespread acceptance since Covid-19. Online events eliminate the need for a venue, physical set-up, catering and more, making them cost-effective and less demanding in terms of manual workload. That said, virtual events still require planning, branding and promotion.  Marketing experts like Bradley Dean in Toronto believe that a strong theme is one of the first things you need to consider when hosting an online event. “When your audience is online and participating from home, it is difficult to hold their attention. You are competing with smartphones, family members, social media – even their pets. A strong, cohesive theme draws the audience in and keeps them committed,” says Bradley Dean, Toronto, Principal at Granite Productions .  Here are a few expert tips for your next virtual event:  Prioritize Your Audience:  When you are plannin...

Engaging the senses and creating a powerful connection between customer and brand is the foundation of experiential marketing. In recent years, experiential marketing has been challenging conventional and traditional approaches to marketing and advertising and its influence can be felt far and wide. Customers have evolved and expect more. They want to interact and engage with a brand. They view the brands that they purchase as a representation of who they are. So, they want to make sure they know the brand before they commit. Experiential marketing establishes a relationship, gives customers something tangible to explore (either in person or online) and makes them more willing to act (purchase, click, redeem, sign up etc.). Why You Need to Explore the Exciting Possibilities of Experiential Marketing - Garners attention and engages people - Establishes a bond with prospective customers, helping them to relate to your brand - Builds loyalty and trust - Promotes products, services or your...