Exploring Breakthrough Marketing Ideas with Bradley Dean Toronto

Engaging the senses and creating a powerful connection between customer and brand is the foundation of experiential marketing. In recent years, experiential marketing has been challenging conventional and traditional approaches to marketing and advertising and its influence can be felt far and wide.

Customers have evolved and expect more. They want to interact and engage with a brand. They view the brands that they purchase as a representation of who they are. So, they want to make sure they know the brand before they commit. Experiential marketing establishes a relationship, gives customers something tangible to explore (either in person or online) and makes them more willing to act (purchase, click, redeem, sign up etc.).

Why You Need to Explore the Exciting Possibilities of Experiential Marketing

- Garners attention and engages people
- Establishes a bond with prospective customers, helping them to relate to your brand
- Builds loyalty and trust
- Promotes products, services or your brand in a fun and effective way
- Communicates your key messaging in a powerful, memorable way

While it is important to create an experience that activates emotions and creates excitement, don’t forget to follow up and keep the relationship going beyond the experience you created.

There are a number of ways to do this:

 Tie a promotion into the experience (e.g. discount off future purchase)
 Encourage them to follow your brand on social media by posting photos, offering a giveaway – incentivize them to keep in touch
 Create a shareable hashtag that will expand the scope of your experiential marketing efforts

Are you ready to see what experiential marketing can do for your brand? Contact Bradley Dean, Principal, Granite Productions. Find out how Bradley Dean and the Toronto Granite team can help your brand powerfully connect with your audience through experiential marketing. Contact Bradley Dean in Toronto at info@graniteproductions.ca

Comments

Post a Comment

Popular posts from this blog

The Four Step Process for Successful Digital Marketing with Bradley Dean in Toronto

Image
For most companies, digital marketing is an essential component of their business success. Simply having a static website and a couple of (mostly inactive) social media pages is no longer considered an acceptable web presence. Audiences and prospects expect a frequently updated, current website and active social media pages. Bradley Dean, a Toronto marketing professional and principal at Granite Productions, says every business needs a strong digital presence in order to make a positive first impression.  “Your digital presence is usually your audience’s introduction to you, and your business. Make sure it accurately represents who you are,” says Bradley Dean, Toronto, Granite Productions .   It is important that you have a digital marketing strategy in place in order to stand out from the competition and to forge a connection with your audience – converting prospects into customers.  One of the most important parts of a digital marketing strategy is consistency. You need to post and i
Read more

Bradley Dean in Toronto - Four Steps to Digital Marketing Success

Image
No matter what your industry, if you want to maintain a successful, thriving business, actively engaging in the digital world is unavoidable. No longer just a website with your contact information and a static about page or neglected social media pages, a strong, dynamic digital presence involves interaction and engagement with your audience, conversation, education, entertainment and helpful information. Experts like Bradley Dean , Principal at Granite Productions , stress the importance of establishing a digital marketing strategy to build an online presence, gain authority in your field, and earn the trust of customers. “Digital marketing and communications are all about currency and relevance,” said Bradley Dean. “If people don’t see recent activity on your online channels, at best they’ll think you’ve dropped the ball. At worst, they’ll think you’re out of business.”    Here are some things to keep in mind as you develop your digital marketing strategy.  Step 1: Set clear goals Es
Read more