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The Top 3 Steps to Plan a Seamless Event Like the Pros Do – Bradley Dean in Toronto

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One of the most rewarding things that you can do for your business is to plan and execute an event but the truth is that planning an event is not as simple as it sounds. There is a specific set of skills that event planners need to have for it to be a successful one. Right from creativity, innovation and organizational skills to a having a robust network, all of it is needed in the planning of a great event. If you do not have the people that possess these skills, you may not be able to pull off the event with the kind of buzz that you would want to. This is one of the most important reasons why you need to explore the exciting domain of experiential marketing with Bradley Dean in Toronto .  When you need to plan an important event that will eventually impact the way in which your business runs and is perceived, you need to ensure that you hire a team of experts in the field of experiential marketing or planning of experiential events. If you think you can plan the entire event with th
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Marketing that Engages the Senses – with Bradley Dean in Toronto

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Experiential marketing is all about using innovative techniques to create a connection between your brand and your target audience.    With the increased popularity of social media and the unprecedented advancement of technology, it has become easier for businesses to reach out to their prospective clients. However, a personal connection is often sacrificed. The increased volume of advertising and the sheer amount of businesses competing for the same customers has made it difficult for people to have brand recall of any kind, which means that forging a connection with target audiences has become more of a challenge.  Experts in the field of marketing like Bradley Dean in Toronto believe that, due to this increased complexity and competition, experiential events are a must-have for any marketing plan.  Experiential marketing events engage the senses and immerse prospects into the world of your brand. They make an impact. They can be interactive, thrilling, educational and entertaining.
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The Four Step Process for Successful Digital Marketing with Bradley Dean in Toronto

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For most companies, digital marketing is an essential component of their business success. Simply having a static website and a couple of (mostly inactive) social media pages is no longer considered an acceptable web presence. Audiences and prospects expect a frequently updated, current website and active social media pages. Bradley Dean, a Toronto marketing professional and principal at Granite Productions, says every business needs a strong digital presence in order to make a positive first impression.  “Your digital presence is usually your audience’s introduction to you, and your business. Make sure it accurately represents who you are,” says Bradley Dean, Toronto, Granite Productions .   It is important that you have a digital marketing strategy in place in order to stand out from the competition and to forge a connection with your audience – converting prospects into customers.  One of the most important parts of a digital marketing strategy is consistency. You need to post and i
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Take Your Virtual Event to the Next Level with Event Planning Experts Like Bradley Dean Toronto

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More and more businesses now rely on the virtual world to communicate, meet, learn, and even celebrate. Virtual events have gained widespread acceptance since Covid-19. Online events eliminate the need for a venue, physical set-up, catering and more, making them cost-effective and less demanding in terms of manual workload. That said, virtual events still require planning, branding and promotion.  Marketing experts like Bradley Dean in Toronto believe that a strong theme is one of the first things you need to consider when hosting an online event. “When your audience is online and participating from home, it is difficult to hold their attention. You are competing with smartphones, family members, social media – even their pets. A strong, cohesive theme draws the audience in and keeps them committed,” says Bradley Dean, Toronto, Principal at Granite Productions .  Here are a few expert tips for your next virtual event:  Prioritize Your Audience:  When you are planning a virtual event,
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Exploring Breakthrough Marketing Ideas with Bradley Dean Toronto

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Engaging the senses and creating a powerful connection between customer and brand is the foundation of experiential marketing. In recent years, experiential marketing has been challenging conventional and traditional approaches to marketing and advertising and its influence can be felt far and wide. Customers have evolved and expect more. They want to interact and engage with a brand. They view the brands that they purchase as a representation of who they are. So, they want to make sure they know the brand before they commit. Experiential marketing establishes a relationship, gives customers something tangible to explore (either in person or online) and makes them more willing to act (purchase, click, redeem, sign up etc.). Why You Need to Explore the Exciting Possibilities of Experiential Marketing - Garners attention and engages people - Establishes a bond with prospective customers, helping them to relate to your brand - Builds loyalty and trust - Promotes products, services or your
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Bradley Dean in Toronto- Experiential marketing and its future in 2021

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How can organizations take marketing to the next level and powerfully connect with their clients? Experiential marketing.  Experiential Marketing 101 Social media and technological innovation have made it easier for organizations to market to their target audience. What is missing, however, is a tangible, long-term connection with the consumer. Think about the messaging you encounter online, the billboards you drive by, and the ads you see on TV – how many of them can you recall?  These communications mostly serve as background noise and don’t make a meaningful, lasting impact.  “Appropriate for almost any kind of business, experiential events allow potential customers to meaningfully interact with products and forge a connection with your brand,” said Bradley Dean, Principal, Granite Productions .  According to Dean, experiential marketing draws in potential customers and provides them with a genuine, memorable experience by engaging all five senses.  Experiential Marketing Examples •
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Bradley Dean in Toronto - Four Steps to Digital Marketing Success

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No matter what your industry, if you want to maintain a successful, thriving business, actively engaging in the digital world is unavoidable. No longer just a website with your contact information and a static about page or neglected social media pages, a strong, dynamic digital presence involves interaction and engagement with your audience, conversation, education, entertainment and helpful information. Experts like Bradley Dean , Principal at Granite Productions , stress the importance of establishing a digital marketing strategy to build an online presence, gain authority in your field, and earn the trust of customers. “Digital marketing and communications are all about currency and relevance,” said Bradley Dean. “If people don’t see recent activity on your online channels, at best they’ll think you’ve dropped the ball. At worst, they’ll think you’re out of business.”    Here are some things to keep in mind as you develop your digital marketing strategy.  Step 1: Set clear goals Es
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