Bradley Dean Toronto

Engaging the senses and creating a powerful connection between customer and brand is the foundation of experiential marketing. In recent years, experiential marketing has been challenging conventional and traditional approaches to marketing and advertising and its influence can be felt far and wide. Customers have evolved and expect more. They want to interact and engage with a brand. They view the brands that they purchase as a representation of who they are. So, they want to make sure they know the brand before they commit. Experiential marketing establishes a relationship, gives customers something tangible to explore (either in person or online) and makes them more willing to act (purchase, click, redeem, sign up etc.). Why You Need to Explore the Exciting Possibilities of Experiential Marketing - Garners attention and engages people - Establishes a bond with prospective customers, helping them to relate to your brand - Builds loyalty and trust - Promotes products, services or your