Bradley Dean Toronto

How can organizations take marketing to the next level and powerfully connect with their clients? Experiential marketing.  Experiential Marketing 101 Social media and technological innovation have made it easier for organizations to market to their target audience. What is missing, however, is a tangible, long-term connection with the consumer. Think about the messaging you encounter online, the billboards you drive by, and the ads you see on TV – how many of them can you recall?  These communications mostly serve as background noise and don’t make a meaningful, lasting impact.  “Appropriate for almost any kind of business, experiential events allow potential customers to meaningfully interact with products and forge a connection with your brand,” said Bradley Dean, Principal, Granite Productions .  According to Dean, experiential marketing draws in potential customers and provides them with a genuine, memorable experience by engaging all five senses.  Experiential Marketing Examples •

No matter what your industry, if you want to maintain a successful, thriving business, actively engaging in the digital world is unavoidable. No longer just a website with your contact information and a static about page or neglected social media pages, a strong, dynamic digital presence involves interaction and engagement with your audience, conversation, education, entertainment and helpful information. Experts like Bradley Dean , Principal at Granite Productions , stress the importance of establishing a digital marketing strategy to build an online presence, gain authority in your field, and earn the trust of customers. “Digital marketing and communications are all about currency and relevance,” said Bradley Dean. “If people don’t see recent activity on your online channels, at best they’ll think you’ve dropped the ball. At worst, they’ll think you’re out of business.”    Here are some things to keep in mind as you develop your digital marketing strategy.  Step 1: Set clear goals Es