Bradley Dean in Toronto - Four Steps to Digital Marketing Success

No matter what your industry, if you want to maintain a successful, thriving business, actively engaging in the digital world is unavoidable. No longer just a website with your contact information and a static about page or neglected social media pages, a strong, dynamic digital presence involves interaction and engagement with your audience, conversation, education, entertainment and helpful information.


Experts like Bradley Dean, Principal at Granite Productions, stress the importance of establishing a digital marketing strategy to build an online presence, gain authority in your field, and earn the trust of customers. “Digital marketing and communications are all about currency and relevance,” said Bradley Dean. “If people don’t see recent activity on your online channels, at best they’ll think you’ve dropped the ball. At worst, they’ll think you’re out of business.” 
 
Here are some things to keep in mind as you develop your digital marketing strategy. 

Step 1: Set clear goals

Establish goals for your digital marketing efforts that will actually help grow your business. Aim for tangible results, not simply ‘likes’ on your social media posts. An example of this would be ‘build my email list to 1,000 interested leads’, ‘sign up 10 new members a week through my website’, or ‘direct 100 people to my opt-in page through a targeted Facebook post’. 

Step 2: Understand your target audience

Make sure you are targeting the right people in your digital marketing efforts. Narrow your focus and develop communications and content that will appeal to them.

Step 3: Choose the activities, tactics, and platforms you will use

This is about the ‘how’ and the ‘where’ – how will you communicate and engage with your audience and where will you do it: A livestreaming event on Instagram? A sales page on your website? An email marketing campaign? A lead magnet on your blog post? 

Step 4: Evaluate and measure your results

Were your initiatives effective? What could you do differently next time? 


Or…Consider Streamlining Your Efforts

An alternative to working on your digital marketing campaigns in-house is to enlist the help of experts. When you hire professionals to help plan and implement your digital marketing strategy, it can save you time and money in the long run. Yes, digital marketing always involves trial and error, but professionals can get you on the right track much faster. 

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Bradley Dean and the Toronto Granite Productions team have developed and produced creative, engaging and successful experiential and digital marketing plans. He serves as the Principal of Granite Productions in Toronto, a company which has helped many organizations through its innovative and unique approach to marketing.

Marketing strategies developed by Bradley Dean and the Toronto Granite team can help your organization, product, service or brand gain traction and attention. Unique experiential marketing campaigns designed by Bradley Dean and the Toronto Granite team have been proven to boost ROI while improving brand awareness. 

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