The Four Step Process for Successful Digital Marketing with Bradley Dean in Toronto

For most companies, digital marketing is an essential component of their business success. Simply having a static website and a couple of (mostly inactive) social media pages is no longer considered an acceptable web presence. Audiences and prospects expect a frequently updated, current website and active social media pages. Bradley Dean, a Toronto marketing professional and principal at Granite Productions, says every business needs a strong digital presence in order to make a positive first impression. 

“Your digital presence is usually your audience’s introduction to you, and your business. Make sure it accurately represents who you are,” says Bradley Dean, Toronto, Granite Productions. 

 It is important that you have a digital marketing strategy in place in order to stand out from the competition and to forge a connection with your audience – converting prospects into customers. 

One of the most important parts of a digital marketing strategy is consistency. You need to post and interact with your audience regularly. If a social media page or website blog is inactive, many people assume the company is out of business. 

The following four-step process will help you develop your digital marketing strategy:  

1)  Know Your Goals: 

When you have clear goals, it is more likely that your digital marketing strategy will be a success. It is important to not just focus on the ‘feel-good’ aspects of digital marketing, such as getting likes on a social media post. Your digital marketing efforts must produce results for your business. Set goals that are attainable and measurable. 

2)  Don’t Stray: 

It is essential to keep your content relevant and aligned with your brand, your target audience, and your business objectives.  Don’t just post for the likes.  

3)  Use Relevant Platforms:

It makes sense to concentrate your digital marketing efforts on the platforms that appeal to your target audience. For example, if your audience is males, ages 18-24, YouTube, Twitch or TikTok might be worth focusing your attention on. 

4)  Review the Results: 

Finally, you need to be able to measure the success of your digital marketing efforts to find out what’s working (and what’s not). You need to evaluate the leads, sign-ups or sales that were generated due to specific posts and content.

If you’re not sure where to start, Bradley Dean and the Granite Productions team can help you with your next digital marketing campaign. 

Granite Productions is a multi-dimensional events and marketing company that formulates strategy, creates, implements and inspires. Bradley Dean and the Toronto Granite team have proven to be a valuable resource to corporate efforts in the promotion and fulfillment of experiential marketing, corporate conferences, galas, and exclusive culinary events. Find out how Bradley Dean and the Toronto Granite team can help your brand powerfully connect with your audience through digital and experiential marketing. Contact Bradley Dean in Toronto at info@graniteproductions.ca

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