Bradley Dean Toronto

Experiential marketing is all about using innovative techniques to create a connection between your brand and your target audience.    With the increased popularity of social media and the unprecedented advancement of technology, it has become easier for businesses to reach out to their prospective clients. However, a personal connection is often sacrificed. The increased volume of advertising and the sheer amount of businesses competing for the same customers has made it difficult for people to have brand recall of any kind, which means that forging a connection with target audiences has become more of a challenge.  Experts in the field of marketing like Bradley Dean in Toronto believe that, due to this increased complexity and competition, experiential events are a must-have for any marketing plan.  Experiential marketing events engage the senses and immerse prospects into the world of your brand. They make an impact. They can be interactive, thrilling, educationa...

For most companies, digital marketing is an essential component of their business success. Simply having a static website and a couple of (mostly inactive) social media pages is no longer considered an acceptable web presence. Audiences and prospects expect a frequently updated, current website and active social media pages. Bradley Dean, a Toronto marketing professional and principal at Granite Productions, says every business needs a strong digital presence in order to make a positive first impression.  “Your digital presence is usually your audience’s introduction to you, and your business. Make sure it accurately represents who you are,” says Bradley Dean, Toronto, Granite Productions .   It is important that you have a digital marketing strategy in place in order to stand out from the competition and to forge a connection with your audience – converting prospects into customers.  One of the most important parts of a digital marketing strategy is consistency. You...

More and more businesses now rely on the virtual world to communicate, meet, learn, and even celebrate. Virtual events have gained widespread acceptance since Covid-19. Online events eliminate the need for a venue, physical set-up, catering and more, making them cost-effective and less demanding in terms of manual workload. That said, virtual events still require planning, branding and promotion.  Marketing experts like Bradley Dean in Toronto believe that a strong theme is one of the first things you need to consider when hosting an online event. “When your audience is online and participating from home, it is difficult to hold their attention. You are competing with smartphones, family members, social media – even their pets. A strong, cohesive theme draws the audience in and keeps them committed,” says Bradley Dean, Toronto, Principal at Granite Productions .  Here are a few expert tips for your next virtual event:  Prioritize Your Audience:  When you are plannin...